Second Chance is a MultiSafepay solution that automatically emails customers a payment link when they initiate but don't complete a transaction. This helps boost conversion and impulse purchases.

How it works

Second Chance emails are sent:

• 1 hour after the customer initiates the payment, and a second email after 24 hours.
• For manually generated payment links if the customer doesn't click the link to complete payment.
• For a transaction for the same customer, email address, merchant, and site as a previous transaction initiated more than 120 minutes ago, even if the amount is different.

Second Chance emails are not sent:

• While the status of the original transaction is Uncleared, Shipped, or Completed
• For recurring payments
• If you have another Completed transaction with the same order_id and/or session_id
• For each separate transaction for orders with multiple linked transactions (one email is sent per order_id and session_id
• For a transaction for the same customer, email address, merchant, and site as a previous transaction initiated less than 120 minutes ago, even if the amount is different.

Prerequisites

• Under the GDPR, you must obtain documented consent from the customer to send Second Chance emails.
• You must include the customer's email address in the transaction API request.

Activation

1. Sign in to your MultiSafepay dashboard .
2. Go to Sites, and then click the relevant site.
3. On the Site profile page, under Site functionality, select the Enable Second Chance checkbox.
4. Click Save.

Integration

To integrate, see Recipes – Send payment reminders .

User guide

Languages

To set the language of Second Chance emails, see Email styling > Step 6.

⚠️ Note: The language set in the dashboard is overridden by the locale parameter in the customer object in create order API requests.

{
  "customer": {
    "first_name": "John",
    "last_name": "Doe",
    "house_number": "39",
    "address1": "Kraanspoor",
    "address2": "",
    "city": "Amsterdam",
    "zip_code": "1033 SC",
    "state": "Noord-Holland",
    "country": "NL",
    "locale": "nl_NL", // Set the language and country code
    "phone": "0208500500",
    "email": "[email protected]",
    "gender": "M",
    "birthday": "1980-12-31",
    "user_agent": "Mozilla/5.0 (Windows NT 6.3; WOW64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/38.0.2125.111 Safari/537.36",
    "referrer": "http://test.com",
    "ip_address": "123.123.123.123",
    "forwarded_ip": "",
    "reference": ""
  }
}

Styling

You can style Second Chance email templates to match your brand's look and feel.

See Email styling > Select the Second Chance email (to customer) template.

Payment link lifetimes

Payment links in Second Chance emails have the same lifetime as the original payment link, which is set to 30 days by default.

Payment methods

Potential errors

• Second Chance emails can cause issues when running an enterprise resource planning (ERP) system.
• If you have another order for the same total amount with the same customer email address completed in the last 120 minutes, Second Chance emails are suppressed.

Reports

For an overview of all Second Chance emails that resulted in successful payment, see Second Chance report.

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