Second Chance reminders

Boost conversion by sending customers reminders about abandoned payments.

Second Chance is a MultiSafepay solution that automatically emails customers a payment link when they initiate but don't complete a transaction. This helps boost conversion and impulse purchases. The first email is sent 1 hour after the customer initiates the payment, and a second after 24 hours.

Second Chance emails are also sent for manually generated payment links if the customer doesn't click the link to complete payment.

Prerequisites

  • Under the GDPR, you must obtain documented consent from the customer to send Second Chance emails.
  • You must include the customer's email address in the transaction API request.

Exclusions

Second Chance emails are not sent:

  • While the status of the original transaction is Uncleared, Shipped, or Completed
  • For recurring payments
  • If you have another Completed transaction with the same order_id and/or session_id
  • For each separate transaction for orders with multiple linked transactions (one email is sent per order_id and session_id)

Activation

You can activate Second Chance yourself in your dashboard.

How to activate Second Chance
  1. Sign in to your MultiSafepay dashboard .
  2. Go to Settings > Website settings.
  3. Select the relevant site.
  4. Under Website functionality, select the Enable Second Chance checkbox.

Integration

To integrate, see Recipes – Send payment reminders.


User guide

Languages

Supported languages
  • Dutch
  • English
  • French
  • German
  • Italian
  • Spanish

To set the language of Second Chance emails, see Email styling > Step 6.

❗️ The language set in the dashboard is overridden by the locale parameter in the customer object in create order API requests.

Locale codes per language and country
CodeLanguage & country
cs_CZCzech
de_ATGerman (Austria)
de_DEGerman (Germany)
en_USAmerican English
fi_FIFinnish
fr_BEFrench (Belgium)
fr_FRFrench (France)
it_ITItalian
nl_BEDutch (Belgium)
nl_NLDutch (Netherlands)
pl_PLPolish
es_ESSpanish
sv_SESwedish
zh_CNChinese
Locale example
{
  "customer": {
    "first_name": "John",
    "last_name": "Doe",
    "house_number": "39",
    "address1": "Kraanspoor",
    "address2": "",
    "city": "Amsterdam",
    "zip_code": "1033 SC",
    "state": "Noord-Holland",
    "country": "NL",
    "locale": "nl_NL", // Set the language and country code
    "phone": "0208500500",
    "email": "[email protected]",
    "gender": "M",
    "birthday": "1980-12-31",
    "user_agent": "Mozilla/5.0 (Windows NT 6.3; WOW64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/38.0.2125.111 Safari/537.36",
    "referrer": "http://test.com",
    "ip_address": "123.123.123.123",
    "forwarded_ip": "",
    "reference": ""
  }
}

Styling

You can style Second Chance email templates to match your brand's look and feel.

See Email styling > Select the Second Chance email (to customer) template.

Payment link lifetimes

Payment links in Second Chance emails have the same lifetime as the original payment link, which is set to 30 days by default.

Payment methods

Supported payment methods

Most payment methods are supported, except for:

Potential errors

  • Second Chance emails can cause issues when running an enterprise resource planning (ERP) system.
  • If you have another order for the same total amount with the same customer email address completed in the last 120 minutes, Second Chance emails are suppressed.
Errors in external plugins

Second Chance emails can create conflicts with external warehouse systems. In some cases, this can be resolved using a cron job. However, this is not always a stable solution.

For example, when a customer cancels an order in the webshop, they can still pay for it using Second Chance within 30 days or a specified time frame. For more information, see API reference - Create order > days_active parameter.

If a cancelled order is subsequently paid for, MultiSafepay reopens the order in the webshop. A warehouse system may have already released the reservation on the order when it received Cancelled status, or may consider the Cancelled status permanent. As result, the items the customer ordered may no longer be available or in stock.

Reports

For an overview of all Second Chance emails that resulted in successful payment, see Second Chance report.


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Support

Email [email protected]

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