As a merchant, it is very important and relevant to know who your customers are and where they are from. Also, what payment methods and devices do they use?
With the Sales Reports you will have direct access in all data regarding your sales. You can see from which countries your customers are coming from, which devices they use and which payment methods they use.
With the Conversion Report you get great insights in your websites conversion rates. You can easily see what the conversion rates for each website are, but also for example the conversion rate, per device, per country and per payment method.
Accessing the Advance Sales and Conversion Reports can simply be done by following these steps: